Pura vida is about enjoying the sunset with loved ones, hiking to waterfalls, hollering to monkeys, playing soccer in the streets, enjoying a cup of joe or a cold brew with a friend, dancing on the beach, or simply walking down the street to say hello to neighbors. Costa Ricans (known as Ticos) work hard so they can relax and enjoy la pura vida.
“Pura” means pure, but in this context can also mean quality, good, simple, and awesome. “Vida” is life. Together, “pura vida” can basically mean “pure life,” “this is the life,” “hello/goodbye,” “take it easy,” and “all good.” It is the way of life, it is the mindset, it is a greeting, it is the time, and it is the gratitude of Costa Rica.
Pura vida is the way of life in Costa Rica. Continually named one of the happiest countries in the world, Ticos live a pure life by not stressing over things outside of their control. Pura vida is about relishing in the pure life by relaxing and being happy.
This is the life
Pura vida is the mindset of Costa Rica. Surrounded by diverse bio and ecological beauty, Ticos enjoy taking time to appreciate life. They are aware that spending time with family and being in nature are good for the soul. Pura vida is about enjoying the quality life with family and nature.
Hello and Goodbye
Pura vida is the greeting and farewell of Costa Rica. Ticos are known as being polite, spirited, and friendly. Greetings in Costa Rica are always backed by a smile. Pura vida is about welcoming the good life as you arrive or depart from someone’s company.
Take it easy
Pura vida is the clock of Costa Rica. “Tico time,” as it’s called, is an indifference towards being (not) on time. Instead of schedules, Ticos are more concerned with taking it easy and enjoying the current moment. Pura vida is about living the simple life in any given moment of time.
Pura vida is the gratitude of Costa Rica. Surrounded by diverse bio and ecological beauty, Ticos enjoy taking time to appreciate life. Nature is a great reminder of how beautiful life really is. Pura vida is about appreciating the awesome life that surrounds us.
Although this post was to introduce you to the meanings of ‘pura vida’, until you’ve been to Costa Rica, you will not truly know what pura vida feels like. It’s the way of life, it’s the mindset, it’s the greeting, it’s the clock, and it’s the gratitude of and for life. It is pure, quality, good, simple, and awesome.
Come learn pura vida. Come feel pura vida. Come live pura vida.
Come on our COMM to Costa Rica pura vida trip.